BlueRush markets provides an interactive personalized video platform called IndiVideo.
The platform’s content seamlessly fits into existing marketing infrastructure to accelerate the buyer journey and provide a superior customer experience from acquisition to engaging statements and customer care. IndiVideo improves marketing and sales performance, creating greater client satisfaction and loyalty.
Differentiators: videos are rendered locally on the viewer’s device meaning mass scalability and performance-based pricing. IndiVideo’s flexible deployment models ensures complete data security.
Predictive analytics and customer data can filter through IndiVideo for intelligent video production. Customer interactions with personalized videos are captured for data analysis and deeper customer understanding.
Clients includes TD Bank, CIBC, Pacific Life, Manulife Bank and Desjardins.